You hired a smart, capable marketer. What they don't have is a senior voice helping them see the full GTM picture, prioritize ruthlessly, and connect their work to what the business needs to hit its next milestone.
The Marketing Advisor puts me above your marketer. Not managing them, but setting the direction they execute against. One structured session a month, async access in between, and a senior GTM perspective for a fraction of a senior hire.
Your marketer is executing. That's not the problem. The problem is nobody above them is deciding what to execute on, in what order, connected to what revenue goal — a pattern that shows up far more than it should. Good work gets done. The right work doesn't.
I sit above that layer. Not in the day-to-day, but available when the calls that matter need a senior voice. Strategy sessions that actually change what the team works on next.
What this is not: coaching, consulting, or a content review service. It's senior GTM judgment applied to your specific situation, your ICP, your team's capabilities, and your current pipeline numbers.
As your B2B SaaS company grows, this engagement scales with it. More complexity, more decisions, more at stake. The Advisor role can expand accordingly or serve as a natural bridge to the Embedded CMO.
You've been running marketing yourself or with a freelancer. Now you're thinking about a full-time hire. The advisor engagement helps you define the role correctly before you post it: what the actual job is at your stage, what kind of person fits your B2B SaaS sales motion, and what success looks like in the first 90 days. A wrong first hire here costs more than the salary.
Pipeline dropped and you can't isolate why. A senior perspective outside your company separates signal from noise faster than internal review alone. We look at what changed across message, channel, ICP focus, and sales motion. Then figure out what to test first rather than changing everything at once.
Your marketer is doing the work. The problem is no one above them is deciding which work matters. A monthly session with a clear agenda sets the quarter's priorities, reviews what's working, and gives your marketer enough context to make calls without bringing everything back to you.
The two-call baseline is a floor, not a ceiling. If there's a launch, a hire to close, a board meeting coming up, or a decision that needs more time, we add it.
The goal is to be useful when it counts. Not to protect a fixed calendar allocation.
Email. You send a question, a draft, a job description, a strategy brief, or whatever needs a senior opinion. I respond within one business day. No ticket system, no scheduling required.
Most clients end up using email more than the calls.
When you need someone operational. The advisor role is strategic oversight applied to your specific situation. It's not execution, not day-to-day management, not someone embedded in your leadership meetings every week.
If you need someone who owns pipeline alongside you and manages your marketing team directly, that's the Embedded CMO. Some clients use the advisor as a starting point and move to embedded six months in.
Tell me where you are. I'll tell you honestly if I think I can help. That's the whole call.