The audit plus the plan. Six weeks produces a diagnosis of what's broken, a positioning brief your team can actually use, and a 90-day execution roadmap with named owners. You walk out with something an operator can run with on day one.
The Sprint goes further than an audit. It doesn't just tell you what's broken. It tells you what to fix first, in what order, and what the next 90 days look like. By the end you have a working plan, not a set of findings to interpret.
The deliverable is a document with owners, sequenced priorities, and explicit rationale for every decision. Hand it to anyone on your B2B SaaS team and they'll know exactly what to do on day one.
Most B2B SaaS founders use this before committing to Embedded CMO. It's a low-risk way to work together, and it gives you a deliverable with independent value whether you engage further or not.
If you already know what's broken and just need a diagnosis without the roadmap, the Marketing Audit is the right starting point at $6,000.
Something feels off but you're not sure exactly what. The Audit tells you what's broken, what isn't, and what to address first. No roadmap. No execution plan. Just the clearest possible picture before you make any bigger decisions.
You know something isn't working and you need more than clarity. You need a sequenced plan you can hand to your team on day one. The Sprint adds a 90-day execution roadmap with named owners on top of the full audit.
Founder session, sales and CS interviews, access to funnel data, messaging assets, and existing research. The Sprint starts with more stakeholder depth than the Audit alone.
Two to three customer conversations focused on why they bought, where your positioning lands, and what objections come up most. This is the foundation of the positioning brief.
Full messaging audit, funnel modeling, competitive landscape. Findings get turned into a sequenced 90-day roadmap with named owners and explicit rationale for every priority.
Full written report plus the roadmap document delivered 48 hours before the live debrief. The debrief is a working session: questions, pressure-testing, and handoff.
The audit tells you what's broken. The Sprint adds what to do about it, in what order, and who's responsible for each piece.
If you already know you're going to need a plan and not just a diagnosis, the Sprint is the right starting point. If you're genuinely not sure what's broken yet, start with the audit and decide from there.
Yes. Clients who do say it makes the Embedded CMO engagement meaningfully faster. The diagnostic work is already done. Day one starts with a roadmap in hand and a shared understanding of the terrain.
Compare that to starting Embedded CMO cold: the first month goes to building the foundation the Sprint already gives you.
The CEO or founder, whoever leads sales if that role exists, and the person who owns marketing execution. Customer success is useful if you have it.
The kickoff exists to surface what your team knows about your customers that isn't written down anywhere. That's the conversation that makes the Sprint useful.
Tell me where you are. I'll tell you honestly if I think I can help. That's the whole call.