Seed to Series B is a decision guide for B2B SaaS founders. Thirteen chapters on what to do, when to do it, and what to skip, so you stop spending against the stage you wish you were at.
Not on the wrong ad. On the wrong decision underneath it.
A founder picks a channel before knowing their buyer. Hires a CMO before product-market fit. Copies a motion that worked at a different company in a different market. None of it shows up as a single bad call. It shows up as a quarter of burn and a dashboard full of green that somehow isn't producing pipeline.
The expensive mistakes aren't tactical. They're decisions made in the wrong order, at the wrong stage. This book is the sequence that keeps you from making them.
Most founders spend against the stage they wish they were at, not the one they're in. This part settles three things first: your real stage, who's actually in the room when deals get decided, and whether the market is ready for what you're selling.
The decisions that set your trajectory get made by accident: five channels nobody chose, positioning that doesn't land. This part settles your positioning, the one channel worth winning, PLG versus sales-led, and why chasing MQL volume quietly burns the budget.
Founders hire, budget, and measure their way into a function that can't run without them. This part settles the right first hire for your stage, the three metrics that matter, a budget built backward from revenue, and the cadence that lets marketing run without you.
Scaling a broken foundation just breaks it faster, and burns the round you raised to do it. This part covers the six questions that tell you the foundation is ready to scale, and how to hand the engine to a VP without dropping the baton.
Thirteen chapters across four parts. A decision guide following four early-stage founders learning from common mistakes.
Thirteen fillable worksheets, one per chapter. Every diagnostic, matrix, and exercise from the book, built to fill in.
Drop your real situation in and get an answer grounded in the actual learnings described in the book. Not generic AI slop.
This is for B2B SaaS founders between Seed and Series B who are making real marketing decisions with real money and want to make them in the right order. If you've already nailed your positioning, channel, and first hire, read the chapters to confirm it. If you haven't, those are the chapters where your next dollar should go before you scale anything.
It's not a tactics manual. It won't tell you the five steps to product-market fit. It hands you the questions that lead to your specific answer.
The only question is whether you make them on purpose, in sequence, before the expensive version. That's the whole book.
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